What is going on with the funny road signs?

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Lately, many drivers have had chuckles at the least anticipated place of the tri-state: road signs. But those slogans – “Don’t drink or drive” and “Friends don’t let friends drive drunk” – have started to get a bit out of date, ODOT spokesman Matt said. Bruning. So the committee that writes the posts for the signs – made up of staff from ODOT, the Ohio Department of Safety, and the Ohio State Highway Patrol – decided to mix it up a bit. They had noticed that road safety groups in other states were getting creative with their signs. It started off pretty smoothly: instead of “Wear your seat belt”, ODOT replaced it with “This seat belt looks good on you.” And the drivers noticed: A motorist posted on ODOT’s social media page that he saw a couple in the car next to them buckling their seat belts as they passed under the panel. “This is what we want. That’s what we’re looking for, ”Bruning said. “Once they go up, we see what works and what doesn’t,” Bruning said. While the agency can’t measure the effectiveness of the signs using data, it does take driver feedback – which comes mostly from social media. This weekend, you might spot a sign reminding you to be responsible on the road – with a Fourth of July Theme. “Be a Firework – Power Responsible Driving,” read the signs. “But there is a line,” Bruning said. After a sign in Missouri (“Poke your head out of your apps”) went viral, drivers took their phones out on the road to take pictures. ODOT decided not to use that one. “We try to be creative but not to the point that people feel like they have to pull out their phones and take a picture,” Bruning said. The committee meets twice a year to draft slogans that correspond to national campaigns disseminated at the federal level. “We sit down and think, we exchange ideas,” Bruning said. “Some people throw us around and laugh and say it’ll never fly… It’s a lot of fun.”

Lately, many drivers have had chuckles at the least anticipated place of the tri-state: road signs.

The Ohio Department of Transportation posts messages on electronic signs statewide to raise awareness of driving issues, such as distracted driving and wearing seat belts.

But those slogans – “Don’t drink or drive” and “Friends don’t let friends drive drunk” – have started to get a bit out of date, ODOT spokesman Matt said. Bruning.

So the committee that writes the messages for the signs – made up of employees from ODOT, the Ohio Department of Safety, and the Ohio Highway Patrol – decided to mix things up a bit. They had noticed that road safety groups in other states were getting creative with their signs.

It started off rather tame: instead of “Wear your seat belt”, ODOT replaced it with “This seat belt looks good on you.” ”

And drivers noticed: A motorist posted on ODOT’s social media page that he saw a couple in the car next to them buckling their seat belts as they went under the panel. “This is what we want. That’s what we’re looking for, ”Bruning said.

“Once they go up, we see what works and what doesn’t,” Bruning said. While the agency can’t measure the effectiveness of the signs using data, it does factor in driver feedback, which comes mostly from social media.

This weekend you might spot a sign reminding you to be responsible on the road – with a July 4th theme. “Be a Firework – Unleash Responsible Driving,” read the signs.

And in the last holiday season, ODOT got creative: “Turkey says loop loop”, “What’s holding you back ho ho” and “Santa sees you when you go high speed” .

But there is a line, Bruning said. After a sign in Missouri (“Poke your head out of your apps”) went viral, drivers took their phones out on the road to take pictures. ODOT decided not to use that one.

“We try to be creative but not to the point that people feel like they have to pull out their phones and take a picture,” Bruning said.

The committee meets twice a year to draft slogans corresponding to national campaigns disseminated at the federal level.

“We sit down and think, we exchange ideas,” Bruning said. “Some people throw us around and laugh and say it’ll never fly… It’s a lot of fun.”


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